Royal Caribbean has always had the reputation of being family friendly. Now they're launching the cruise industry's first Teen Advisory Board. The idea is that RC will now let teens participate in developing cruise activities and vacation experiences that they want.
The program is going to debut with the Libery of the Seas and then roll out across all ships in the fleet.
Some ideas that have already come up: putting musical instruments on board for ice-breaker jam sessions for kids, competitive Wii video gaming, and offering teen-only dining in the Windjammer Cafe.
RC has a 4,000 foot long Dragon's Flight zip-line on its private-destination location in Haiti. This is also going to feature big for teens, because it lets them travel over three-quarters of a mile 200 feet above a lush tropical landscape.
"Teens are more travel savvy than their parents were at their age, and they actively participate in the planning of the family vacation," remarked Alice Norsowrthy, senior VP of Marketing at RC.
The program began out of a consulting group and a research project conducted in 2006 to find out what kids ages 12 to 17 want from a cruise experience. Today, there are ten teens on the board.
RC has dedicated areas for teens only on all of its ships and was the first cruise line to introduce the concept (way back in 1992).
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